The sphere of online gambling has been one of the most prolific drivers of online entertainment in recent years. With multiple new operators joining the iGaming world and slot games firmly in the mainstream, it’s vital to understand where exactly this bustling sector is moving.
Predicting trends is a lot like fortune-telling: while it’s not entirely exact, if all the factors are accounted for, it is easy to say something that will eventually come true. In this article, we look into the latest from iGaming and gather all the indicators for a holistic introduction to the upcoming trends in the online gambling industry.
Rise of Crash Games
The casino library in the UK is jam-packed with thousands and thousands of slot machines. After all, they have been the most popular genre ever since gambling hit the internet. But now, the tide is slowly changing in favour of crash games.
Crash games have basic visuals and a minimum of bonus features. The rules are simple, and the gameplay is straightforward. They are a perfect choice for beginners or players who need a break from flashy visuals. Besides, the RTP of crash games sometimes goes up to 97%, which is very encouraging. In the busy world we live in, crash games add a dash of simplicity.
New Era of Gambling Marketing
With all the new advertising laws and regulations, newer casino brands online have it much harder than websites that appeared a decade ago.
As the laws on gambling advertising get stricter and more limiting, marketing teams are forced to become more creative.
Instead of flashy radio and TV ads, marketers must focus on custom-made offers and newsletters and build a reputation on social media. Collaborations with streamers have become a must-have, just like deals with celebrities, both big and small.
However, marketing has become a perpetual game of adaptation as amendments to laws happen more often than ever to take into account the latest trends.
For years, the regulation of online gambling was an in-state matter. Such an approach caused a lot of confusion among gamblers who were convinced they don’t have to play with a casino that has a license in their jurisdiction, but any kind of license. Now, the authorities are getting smarter and more collaborative.
Swedish and British authorities regularly share experiences, methods, and policies to get ideas and deeper insight into how certain aspects of online gambling can be managed.
Collaborating on the responsible gaming front as well as joining forces when it comes to game fairness, valid licensing assumes even greater importance .
Will VR Casino Games Enter the Mainstream?
The buzz around VR in online gambling has been around for quite a while. Still, this trend is struggling to reach a broader audience. Compared to other types of gambling, it requires a bigger initial investment while offering an underwhelming assortment of VR games. The market is still waiting for that one game that will change it all and make VR as indispensable as video slots.
The future of gambling will bring players more supervision for the companies and more interesting formats for all. It is upon everyone to adapt and embrace new trends and adapt to new challenges that lie ahead.